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COVID-19 RESPONSE
COVID-19 RESPONSE

When COVID hit Harrisonburg, I had to think fast and get scrappy to support the community through awareness-raising strategy and campaigns.

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TASTE OF DOWNTOWN
TASTE OF DOWNTOWN

A multi-channel, earned-media driven, community-collaborative Eat Local campaign.

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WRITING
SAMPLES
WRITING SAMPLES

Blog posts and press releases written by me.

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SHOP SMALL FOR THE HOLIDAYS
SHOP SMALL FOR THE HOLIDAYS

A multi-channel, multi-media, multi-pronged approach to get shoppers Downtown.

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CONTENT
JOURNEY
CONTENT JOURNEY

One piece of content, all channels, completely created by me.

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LEAD GEN CAMPAIGNS
LEAD GEN CAMPAIGNS

Harnessing Hubspot, Zapier, and Facebook lead ads to capture paid and organic leads.

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VETERAN'S
DAY
VETERAN'S
DAY

Multi-channel, video-driven content and engagement campaign.

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SALES CAMPAIGNS
SALES CAMPAIGNS

Multi-channel marketing approach promoting a sales offer.

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TIMELY
CONTENT
TIMELY CONTENT

Timely, one-off content in response to current events.

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BE GOOD TO
EACH OTHER
BE GOOD TO EACH OTHER

Cross-channel PR and marketing campaign raising funds and awareness for a cause.

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© 2020 by Jeslyn Stiles

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