Lead Gen Campaigns

In late 2018, my director saw success capturing leads by adding a Hubspot "pop-up form" to all pages on our blog sub-domain encouraging readers to sign up for the StreetShares content newsletter. Interested by this, I then began experimenting with capturing leads by utilizing some existing ebook pieces in the pop-up form tool as well. I created a form for each ebook, and embedded them on blog posts that are relevant to the topic of the book. The forms pop up upon exit intent.

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Encouraged by the organic success seen in these pop-up forms (71 ebook leads and 102 newsletter leads captured as of January 2019), I expanded the effort onto social media. Using a combination of Facebook's lead gen advertising tool, Hubspot forms, and Zapier, I created a lead gen flow that allows users to complete the entire experience without leaving Facebook. When the lead gen form is filled out on Facebook, Zapier transmits the information to a Hubspot form which is then submitted. This creates a lead in the Hubspot sales backend and enrolls the contact in the appropriate follow-up subscriptions or workflows. These Facebook ads have captured over 450 leads to date.