Sales Campaigns

In late 2018, the StreetShares sales team enlisted the marketing department to help them promote some offers to drive conversions. These campaigns were mostly driven by email and an associated landing page, but all offers were simultaneously promoted on social media as well. Above is a sampling of the creative used over the course of these campaigns.

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In August, I sent 13 emails total. The first six promoted a $250 Amazon gift card offer, and the last seven promoted a 0% interest offer. All emails A/B tested subject lines or creative variations (I used results from earlier emails in the campaign to determine course of action and what to test in later emails). Between the two campaigns, over 1 million emails were sent and 114,000 were opened. Social media drove 17 visits to the landing page. These activities were an influence in over 100 closed deals.

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In September, we took what we learned from August and ran another 0% interest offer. This send saw nine emails, including an extension on the offer that was only sent to contacts that had opened previous emails. This campaign A/B tested creative as well as the email senders. 830,000 emails were sent, 57,000 were opened, and another 17 visitors came from social media, influencing over 50 closed deals.